Branding
Ek Cup Coffee delivers warmth and connection, offering perfectly brewed coffee moments that inspire conversations, creativity, and cozy indulgence.
Successfully established a unique brand identity that was both visually distinct and emotionally engaging. The vibrant branding attracted significant attention, resulting in increased customer interest and recall. Positioned Ek Cup Coffee as a relatable and joyful coffee brand, resonating well with the target audience, especially young urban coffee enthusiasts.
Challenge
Ek Cup Coffee aimed to establish itself as a modern yet relatable coffee brand, resonating with young audiences. The primary goal was to build a strong visual identity that conveyed warmth, happiness, and the simplicity of enjoying a cup of coffee with friends. The challenge was to stand out in a competitive market dominated by international and domestic players while maintaining affordability and a local essence.
Strategy
Position Ek Cup Coffee as a brand that spreads joy, comfort, and connectivity through coffee. Use vibrant, cheerful colors to evoke positivity and happiness. "Ek Cup Khushi" (A Cup of Happiness) to emphasize emotional connection with coffee lovers. Integrate symbolic elements like a coffee cup to reinforce the product visually.
Design
Strategically placed "Ek Cup Khushi" in a semicircular design to emphasize the brand's promise of happiness. Developed cafe assets, signage, and social media templates using the branding elements for cohesive communication.
Created a bold yet approachable logo incorporating a coffee cup and the letters, maintaining a balance of modernity and cultural relevance. Adopted a bright yellow background to symbolize energy and optimism, contrasted with black for sophistication.
More Work
FAQ
01
What do I need to get started?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
How easy is it to edit for beginners?
07
Do I need to know design?
Branding
Ek Cup Coffee delivers warmth and connection, offering perfectly brewed coffee moments that inspire conversations, creativity, and cozy indulgence.
Successfully established a unique brand identity that was both visually distinct and emotionally engaging. The vibrant branding attracted significant attention, resulting in increased customer interest and recall. Positioned Ek Cup Coffee as a relatable and joyful coffee brand, resonating well with the target audience, especially young urban coffee enthusiasts.
Challenge
Ek Cup Coffee aimed to establish itself as a modern yet relatable coffee brand, resonating with young audiences. The primary goal was to build a strong visual identity that conveyed warmth, happiness, and the simplicity of enjoying a cup of coffee with friends. The challenge was to stand out in a competitive market dominated by international and domestic players while maintaining affordability and a local essence.
Strategy
Position Ek Cup Coffee as a brand that spreads joy, comfort, and connectivity through coffee. Use vibrant, cheerful colors to evoke positivity and happiness. "Ek Cup Khushi" (A Cup of Happiness) to emphasize emotional connection with coffee lovers. Integrate symbolic elements like a coffee cup to reinforce the product visually.
Design
Strategically placed "Ek Cup Khushi" in a semicircular design to emphasize the brand's promise of happiness. Developed cafe assets, signage, and social media templates using the branding elements for cohesive communication.
Created a bold yet approachable logo incorporating a coffee cup and the letters, maintaining a balance of modernity and cultural relevance. Adopted a bright yellow background to symbolize energy and optimism, contrasted with black for sophistication.
More Work
FAQ
01
What do I need to get started?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
How easy is it to edit for beginners?
07
Do I need to know design?
Branding
Ek Cup Coffee delivers warmth and connection, offering perfectly brewed coffee moments that inspire conversations, creativity, and cozy indulgence.
Successfully established a unique brand identity that was both visually distinct and emotionally engaging. The vibrant branding attracted significant attention, resulting in increased customer interest and recall. Positioned Ek Cup Coffee as a relatable and joyful coffee brand, resonating well with the target audience, especially young urban coffee enthusiasts.
Challenge
Ek Cup Coffee aimed to establish itself as a modern yet relatable coffee brand, resonating with young audiences. The primary goal was to build a strong visual identity that conveyed warmth, happiness, and the simplicity of enjoying a cup of coffee with friends. The challenge was to stand out in a competitive market dominated by international and domestic players while maintaining affordability and a local essence.
Strategy
Position Ek Cup Coffee as a brand that spreads joy, comfort, and connectivity through coffee. Use vibrant, cheerful colors to evoke positivity and happiness. "Ek Cup Khushi" (A Cup of Happiness) to emphasize emotional connection with coffee lovers. Integrate symbolic elements like a coffee cup to reinforce the product visually.
Design
Strategically placed "Ek Cup Khushi" in a semicircular design to emphasize the brand's promise of happiness. Developed cafe assets, signage, and social media templates using the branding elements for cohesive communication.
Created a bold yet approachable logo incorporating a coffee cup and the letters, maintaining a balance of modernity and cultural relevance. Adopted a bright yellow background to symbolize energy and optimism, contrasted with black for sophistication.
More Work
FAQ
What do I need to get started?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
How easy is it to edit for beginners?
Do I need to know design?